Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Google Maps returns to iPhone
By Sarah Shearman, marketingmagazine.co.uk, Friday, 14 December 2012 09:17AM
Google Maps has returned to the iPhone, months after Apple replaced it with its own service.
Google Maps: returns to iPhones
Apple replaced Google's mapping service with its own when it launched its iPhone 5 handset but the move was widely panned after the service was found to contain errors.
Complaints included Berlin appearing in Antarctica, a Dublin farm labelled as an airport and the Severn Bridge appearing flattened.
The faults forced Apple chief executive Time Cook to make a public apology.
The free Google Maps app is available in 40 countries and has features such as turn-by-turn navigation, live-traffic updates and birds-eye view of landscapes.
This article was first published on marketingmagazine.co.uk
Related articles
- Google+: ads create too much of a 'disruptive experience'
- 'Expect Google to encroach more into comparison space', says iProspect's Barlow
- Awesome Apple? Or is the bubble about to burst?
- Google+ reunites Wallace and Gromit stars for Christmas ad
- Digital Agency of the Year: Work Club
- iPad mini "front pages" by TBWA\Media Arts Lab
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ad Ops Exec (Online/ Digital) Digital Gurus £20000 - £26000 per annum + pro rata, City of London
- Ad Ops Trafficker (Online/ Digital) Digital Gurus £20000 - £30000 per annum, City of London
- Lead UI Designer: (User Interface, Interaction, Conceptual) Creative Recruitment £45000 - £65000 per annum + Negotiable, London
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
