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Maurice Lévy recaps acquisitive year in eccentric style
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 11 December 2012 11:38AM
Publicis Groupe chief executive Maurice Lévy has posted an eccentric video address to the world on YouTube that reviews a year in which his company acquired BBH and LBi and looks ahead to 2013.
Maurice Lévy: Publicis Groupe's chief executive
The video, which has a number of hidden extras that can be accessed by double-clicknig the pause button, follows 2010's effort promoting the Publicis Groupe Twitter feed.
This article was first published on campaignlive.co.uk
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Twitter gives brands adds lead generation to
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
