Coca-Cola hands corporate and public affairs brief to Open Road
Coca-Cola has handed its lucrative corporate and public affairs work to Open Road after splitting with Portland.
The agency won a pitch shoot-out for the UK-wide work after the FMCG company parted ways with Portland over conflict issues relating to historic rival PepsiCo.
Open Road’s retained brief comes at a time of high activity for Coca-Cola, with a UK relaunch and renewed involvement in Formula 1.
PRWeek revealed that Coke was to split with Portland after four years due to the agency’s sale of a majority stake to Omnicom, which works with PepsiCo on a global level.
Open Road, whose clients also include Asda and Vodafone, confirmed the appointment. The agency will report to Joel Morris, Coca-Cola’s director, public affairs and comms, Coca-Cola Great Britain & Ireland.
Morris told PRWeek in October: ‘Portland has done some excellent work for us since being appointed, but their new ownership means that they are unable to repitch.’
Open Road will now slot into a comms set-up that includes The Red Consultancy, Lexis and M&C Saatchi.
The UK arm of the world’s biggest soft drinks manufacturer relaunched its Glacéau vitaminwater brand in recent weeks.
The company is also reportedly readying a return to Formula 1 next year through its global energy brand Burn, in a sponsorship deal with the Lotus F1 Team.
This article was first published on prweek.com
- Coca-Cola European comms head Lauren Branston quits
- Coca-Cola Enterprises readies European 'sustainability story' drive
- Coca-Cola reviews £30m UK media business
- Open Road hires corporate affairs specialist Simon Taylor
- Porter Novelli's former EMEA corporate head Alex Woolfall joins Coca-Cola
- Coca-Cola in Portland split after Pepsi client conflict
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.