campaignlive.co.uk, Friday, 07 December 2012 11:59AM
The annual party held this year at trendy Mayfair club Jalouse saw many industry stalwarts turn up to see if they had a nice, powerful, clever or sexy reputation. The party was held in assocaition LIZH + Grime.
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Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.