Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
JWT wins £15m global Kenwood account
By Jeremy Lee, campaignlive.co.uk, Friday, 07 December 2012 12:18PM
JWT London has picked up the £15m global account for Kenwood following a competitive review.
Glamour Puds: Discovery Channel show funded by Kenwood
The electrical goods manufacturer, which spends around £2m on UK advertising, kicked off the review in November.
It had previously worked with agencies on a project basis. JWT London will work across Kenwood’s food preparation portfolio, which includes the sub-brands Chef and kMix.
James Whitehead, the executive partner at JWT London, said: "We look forward to working with such an iconic brand and delivering work that will step-change the Kenwood business."
The media account, handled by MediaCom, is not affected by the review.
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Global Digital Planner PFJ £26000.00 per annum, London
- Project Manager Red Sofa London £30000 - £32000 per annum + Benefits, City of London
- Digital Strategist PFJ £32000.00 - £38000 per annum, London
Highest rated
Most viewed
Most commented
-
Hey, businesses: ditch YouTube and Head over to Vine
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.
