Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Sara Kimberley, campaignlive.co.uk, Thursday, 06 December 2012 05:25PM
It is a joint venture between Haymarket's in-house development team and Kaldor Group, using Kaldor's Pugpig platform and HTML5 technology.
It's free to download for a trial period. Click to download.http://bit.ly/11ZCpQ4
The launch of the app is being supported by Newsworks, the newspaper marketing body.
Rufus Olins, the chief executive of Newsworks, said: "Newsworks is delighted to be partnering with Campaign on its app edition. It's a significant moment in the history of Campaign and reflects the changing ways all of us now read news and information."
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…