By Anne Cassidy, campaignlive.co.uk, Thursday, 06 December 2012 08:00AM
RKCR/Y&R, the incumbent on the brand’s creative account, will handle the business alongside its sister WPP digital marketing agency, VML, with which it partnered for the pitch.
The agencies won the business after competing head-to-head against TMW, in a pitch process handled by AAR.
Vodafone previously had a large roster of agencies including Agency Republic, Dare, Joshua G2 and SapientNitro. These were knocked out of the pitch in October.
The company’s marketing chief, Danielle Crook, who called the review in August, departed in October during the pitch process. At the time of calling the review, Vodafone said it was rejigging its UK digital agencies across direct, brand and production to achieve greater consistency.
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.