The charity has approached agencies directly ahead of a rebranding process. It currently works with The Good Agency, which was hired in October last year.
The RSPB’s media spend, handled by John Ayling & Associates, is currently focused on press advertising and inserts. JAA is not thought to be affected by the review.
The search for an agency follows the appointment in October of the former BBC and Digital UK marketer Beth Thoren to the new role of director of fundraising and communications.
Thoren took charge of a merged fundraising and marketing communications directorate, with a brief to reach new consumers to highlight the importance of saving endangered wildlife.
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.