Xbox funds dance show on 4Music
By Maisie McCabe, campaignlive.co.uk, Thursday, 06 December 2012 08:00AM
Xbox, the Microsoft console, has funded a dance-music TV show. It is to be shown on 4Music this Saturday as part of a partnership with Box TV and Bauer Media to promote the game Dance Central 3.
Xbox: funds dance show
The programme, Rickie & Melvin’s Dance Central Battle, includes product placement. In it, the Kiss FM presenters Rickie and Melvin play the Dance Central 3 game.
Bauer will promote the programme via social media on Saturday to encourage viewers of The X Factor to watch 4Music at 10pm.
A wider deal, planned and bought by UM London, also includes Dance Central 3 sponsoring two hours of programming per day on the Box TV channels Smash Hits, Kiss, Heat TV, The Box and Kerrang!.
Andy Irving, the UK product marketing manager at Xbox, said: "Dance Central 3 is all about getting people on their feet, and what better way to do that than create a programme with the UK’s most popular dance music brands."
This article was first published on campaignlive.co.uk
Related articles
- Box TV launches streaming service for network websites
- Vice and Box TV collaborate to produce new late-night series
- Magic 105.4 to launch first new TV ad since 2009
- Microsoft hires Dennis creative director Duncan Stafford
- Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Planner Direct Recruitment Up to £50,000, Central London
- Strategy Director Direct Recruitment £80,000 - £90,000 + bens, Central London
- Senior Strategist Direct Recruitment £70,000 - £80,000 + bens, Central London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Initiative scoops Amazon global media business
- Polycell gets cheeky in crack-filler campaign
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
