Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Lockets "soothing relief" by Adam & Eve/DDB
Campaign Work, Thursday, 06 December 2012 08:00AM
Adam & Eve/DDB has launched an outdoor campaign for Lockets that shows the lozenge as the central image, stylised to resemble a cup of tea, a warm bath and a hot-water bottle. The work, the first by the agency for Mars-Wrigley since it won various brands last year, will run in the UK and Canada. The Lockets strapline "Help clear your nose and soothe your throat" is included under the pack shot. The ads were created by Toby Brewer and Nikki Lindman, and shot by Paul Zak.
This article was first published on Campaign Work
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
