By Nick Batten, campaignlive.co.uk, Wednesday, 05 December 2012 09:56AM
Tenders were issued recently and the deadline for applications is 28 December.
It is not known whether the incumbent agency, TCS Media, will repitch for the business although it has been confirmed that the company’s advertising (which is handled in-house) will be unaffected by the media review.
In a statement, the Southbank Centre said that it was looking for an "experienced, creative media planning and buying partner" to provide a fully integrated media service that would include campaign planning, rates negotiation, clipping service, promotional support and performance management
A spokeswoman for the Southbank Centre told Campaign that the media contract was up for renewal and the review was "in no way a reflection of performance".
In May, MasterCard sponsored a summer-long series of art and music events under the banner of the 'Festival of the World', as part of its three-year deal with the Southbank Centre.
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.