ASA to investigate Boots ad after 'animal cruelty' complaints
Boots' Christmas ad will be investigated by the Advertising Standards Authority (ASA) over allegations of cruelty to animals.
The ad watchdog has chosen to launch an investigation into the campaign after 17 people complained about a scene showing a little girl blow-drying her dog’s hair to make it look like a ‘unicorn’.
Despite the complaints about the ad, an image of the scene featuring Bandit the dog has proved popular on social media and is the campaign’s most-shared image on Facebook.
Complainants have argued the hairdryer "could harm the dog", while additional concerns were raised about children using electrical devices.
Boots' Christmas ad campaign, which is part of the brand’s new ‘let’s feel good’ creative strategy, was created by Mother.
The investigation into the Boots ad comes after the launch of an investigation into Asda’s Christmas campaign beause of complaints of sexism.
Asda’s ad has attracted the attention of Fathers 4 Justice, which has encouraged viewers to complain to the ad watchdog.
The campaign uses the strapline, "Behind every great Christmas there's mum and behind mum there's Asda". A spokesperson for Fathers 4 Justice described the ad as "grossly insulting" to fathers who won't be seeing their children at Christmas.
This article was first published on campaignlive.co.uk
- Morrisons cleared of 'outdated' gender stereotypes by ad watchdog
- Asda 'sexist' Christmas ad escapes ban despite hundreds of complaints
- 'Offensive' Jimmy Savile marketing slammed by ad watchdog
- Sourz shot ad blasted for being too 'youth orientated'
- American Apparel rapped again for sexualisation
- American Apparel 'sexually provocative' website slammed by watchdog
- Complaints over Morrisons and Boots ads level off
- Christmas ad complaints hit Boots and Morrisons
- Boots drops 'here come the girls' after five years to widen reach
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital