VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Thursday, 06 December 2012 08:00AM
The Assembly has created a national awareness campaign for the charity Parkinson’s UK. The work mixes up images of six everyday tasks that are difficult for those affected by the condition, including making a cup of tea and tying a tie. The outdoor and press campaign will be supported by digital and social media and run for two weeks from 10 December. It was written by Sean Doyle and art directed by Alexandra Taylor.
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.