Today I’m Wearing encourages women to post pictures of themselves in their favourite outfits, share them with friends via social media and buy other users’ looks online.
They can upload pictures from mobile phones, tablets and PCs and tag information about each item of clothing, including where they bought it.
A&N Media, the parent company of the Daily Mail, has partnered with fashion search engine ShopStyle to allow visitors to buy items.
The site was developed by Ted Verity, the Daily Mail’s associate editor, and Karen Kemble-Diaz, chief operating officer of Wowcher, A&N Media’s deals website.
It will be promoted with an advertising campaign across women’s and fashion magazines and websites in the New Year.
Almost 3,000 users have already signed up, according to A&N Media.
This article was first published on mediaweek.co.uk
As a marketing expert, you are well aware of the need to grab hold of new media and put it to work for your business. You may have Twitter followers to spare, know exactly how to garner new “likes” in an instant on Facebook, and have people Pinning your products left, right and sideways. And yet, despite all of these successes, if you are not incorporating video into your marketing efforts, you are missing out on valuable opportunities to expand your brand into new audiences and to deepen the loyalty you already have among customers and fans.