Campaign Viral Chart: Bieber does viral double
By Ben Hall, campaignlive.co.uk, Friday, 30 November 2012 09:50AM
Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy's Christmas ad for a second year, and plugging his own fragrance.
Justin Bieber: teen singer plugs fragrance in second most-shared ad
The ad for Bieber's fragrance, Girlfriend, follows weeks of teaser ads in which the viewer is put in the position of the young singer's girlfriend.
The ad, created by BBH LA, is the second most-shared ad this week and joins Bieber's appearance in this year's Macy's Christmas ad, which debuted in last week's chart.
Last week's most-shared video, "dumb ways to die", created by McCann Melbourne for Melbourne's Metro Trains, adds a further 577,530 shares and continues its run on top.
To view the most-shared viral ads from previous weeks, visit the Brand Republic viral video board on Pinterest.
The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.
Ads launched more than 30-days ago are not included.
1. Metro Trains Melbourne "dumb ways to die" by McCann Melbourne577,530 shares this week All time: 2,168,695 shares
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2. Justin Bieber Girlfriend "official fragrance" by BBH, LA137,467 shares this week All time: 211,096 shares
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3. Canadian Tourism "keep exploring" by DDB73,905 shares this week All time: 110,317 shares
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4. Cartier "winter tale" created in-house71,797 shares this week All time: 89,702 shares
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5. Red Bull "the athlete machine" created in-house61,208 shares this week All time: 900,253 shares
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6. Crowdrise "self-taught African teen wows MIT" by Radical Media57,128 shares this week All time: 195,330 shares
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7. NBA "Big: Color" by Goodby, Silverstein & Partners55,854 shares this week All time: 111,061 shares
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8. Canon "inspired" by Grey, NY35,110 shares this week All time: 44,071 shares
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9. Macy's "what's in store?" by JWT New York35,026 shares this week All time: 300,574 shares
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10. John Lewis "the journey" by Adam & Eve/DDB8,238 shares this week All time: 264,314 shares
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This article was first published on campaignlive.co.uk
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Most commented
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
