By Jeremy Lee, campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
Agencies have been approached directly to pitch for the account. The process will be led out of London.
It is understood that the brief is to promote its Boeing 777s. Emirates currently works with global agencies including Lean Mean Fighting Machine, StrawberryFrog and Atmosphere BBDO.
The rethink follows a review of the Emirates UK advertising business. After a three-month pitch, the account moved to G2 Joshua earlier this month.
The win extended G2’s relationship with Emirates, with which it also works in Europe. The UK business was previously handled by Publicis Chemistry.
The airline recently announced that it is renewing its shirt and stadium sponsorship of Arsenal Football Club. The deal is worth £150 million over five years and is one of the biggest of its type.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.