Emirates launches global digital pitch
By Jeremy Lee, campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
Emirates is looking for an agency to handle a global digital brief to promote its fleet of aircraft.
Agencies have been approached directly to pitch for the account. The process will be led out of London.
It is understood that the brief is to promote its Boeing 777s. Emirates currently works with global agencies including Lean Mean Fighting Machine, StrawberryFrog and Atmosphere BBDO.
The rethink follows a review of the Emirates UK advertising business. After a three-month pitch, the account moved to G2 Joshua earlier this month.
The win extended G2’s relationship with Emirates, with which it also works in Europe. The UK business was previously handled by Publicis Chemistry.
The airline recently announced that it is renewing its shirt and stadium sponsorship of Arsenal Football Club. The deal is worth £150 million over five years and is one of the biggest of its type.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Freelancers - All Levels Source £110 - £300 per annum, London
- Account Manager, Integrated, London Blue Skies Marketing Recruitment £25000 - £30000 per annum, London
- SAM/Experienced AM, London, up to £38,000 Blue Skies Marketing Recruitment £32000 - £38000 per annum, London
- Events / Production Manager (Gaming/Tech Clients) - Integrated Marketing Agency Rocket Recruitment £28,000-35,000, Central London