Aunt Bessie's 'Margaret and Mabel' by VCCP
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John Lewis: making of 'The Journey'
By Sara Kimberley, campaignlive.co.uk, Monday, 26 November 2012 03:15PM
We take a look at behind the scenes footage of this year's John Lewis Christmas ad campaign, 'The Journey, which as already amassed more than two million views on YouTube.
John Lewis: the making of the Christmas ad 'The Journey'
The footage includes an interview with John Lewis' marketing director Craig Inglis who explains the creative message for the campaign this year was about going the extra mile. Adam & Eve/DDB's executive creative director, Ben Priest also says two inanamate objects like snowmen are bound to capture people's imagination.
The ad launched on 9th November.
Follow @SaraKimberleyThis article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
