Blinkbox runs tactical Di Matteo campaign
By Nick Batten, campaignlive.co.uk, Monday, 26 November 2012 10:25AM
Blinkbox, the Tesco owned video-on-demand service, has run a tactical ad around the sacking of former Chelsea manager, Roberto Di Matteo.
Di Matteo was unceremoniously sacked by the football club last week after a recent run of poor form, despite him winning the FA Cup and Champions League last season.
The ad – which appeared below an article concerning his recent sacking at the hands of Roman Abramovich – ran with the strapline, "In between jobs?" The ad caption read: "Don’t worry Roberto, we’ve got the latest movies and TV shows to help take your mind off things".
The ad, which ran last week and was planned by Arena Media, offerered £5 free credit for those who joined Blinkbox on the day. It was created by Karmarama.
Karmarama recently launched its first work for the brand which featured a struggling boxer whose fortunes are turned around after the cornerman showed him the latest releases between rounds.
This article was first published on campaignlive.co.uk
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Agency Candidates Required Michael Page Digital GBP25000 - GBP50000 per annum, Guildford
- SEO Manager Michael Page Digital GBP30000 - GBP40000 per annum, Manchester
- SEO Manager Michael Page Digital GBP30000 - GBP50000 per annum, Manchester
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.