ZenithOptimedia nets RBS digital media job
By Katherine Levy, campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
The Royal Bank of Scotland has hired ZenithOptimedia to handle its estimated £10 million Retail digital media planning and buying account.
NatWest: owner RBS has consolidated its media arrangements
The incumbent on the business was the digital specialist LBi. But the bank has moved to consolidate its media arrangements into ZenithOptimedia, which won the Retail offline planning and buying account a year ago.
In its new role, ZenithOptimedia will be responsible for all digital media duties, including SEO, affiliate activity and pay-per-click.
LBi retains its digital creative and content strategy responsibilities for RBS Retail. It also continues to look after a mixture of media, creative content and social media duties for RBS Group, RBS Business, the private banking brand Coutts and the RBS-owned Irish Ulster Bank.
MediaCom, which handled the offline account before ZenithOptimedia’s hiring, continues to oversee media for RBS’s insurance brands.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Account Manager - Top Web Design & Development Agency Adam Recruitment £35000 - £38000 per annum, City of London
- Marketing Manager Stopgap £207 per day + PAYE, London
- PPC Strategist Norton Leigh 35000, Central London
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
