LV= hires Greenlight for its life and pensions business
LV=, the insurance brand, has appointed digital agency Greenlight to the digital account for its life and pensions business, ending its relationship with Harvest Digital.
Greenlight will be charged with conceiving and developing a digital strategy for LV=’s life and pension insurance products and implementing paid media and search campaigns.
LV= kicked of a review of its digital marketing requirements in March and hired Steak to work on its general insurance business, which includes car, home, pet and travel insurance, in September.
Greenlight will look to make LV=’s search marketing more efficient by reducing its life and pension division’s use of paid search in favour of improving its search engine optimisation.
LV= has also asked Greenlight to overhaul its Google Adwords structure and develop performance display campaigns to increase brand awareness and, ultimately, sales.
Lee Noon, Head of Life Digital Marketing, LV=, said: "We’ve been through a detailed tender process which started back in March 2012 to find the right agency to support our future growth plans.
"Greenlight has an outstanding reputation and strong track record for delivering high performing digital campaigns, and we look forward to working with them."
Harvest Digital was the incumbent on the general insurance as well as life and pensions business and is understood to have repitched for both parts of the business.Follow @MaisieMcCabe
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Communications Co-ordinator Stopgap £26000 - £29000 per annum, London
- Digital Acquisition Manager Stopgap £30000 per annum, West Midlands
- Studio Manager Twist Recruitment £25000 - £35000 per annum + benefits, London
- Head of Gas Product Marketing Stopgap £70000 - £80000 per annum, West Midlands
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Brand advocacy programmes: Six things to consider before you start
It’s not a hard question to answer, and that’s why recruiting third-party brand advocates is one of the hottest topics in marketing right now.