Capitalize to advise English National Opera on brand partnerships

By Lynsey Barber, prweek.com, Monday, 19 November 2012 09:00AM

The English National Opera has called in Capitalize to develop its corporate partnerships and sponsorship opportunities.

Collaboration: Capitalize to activate sponsorship for ENO

Capitalize will help boost the opera company’s relationships with corporate brands, which could include a deal for the naming rights of its premises, the London Coliseum.

Capitalize CEO Richard Moore said: ‘Naming rights deals here are a growing trend and there’s huge value in associating your brand so clearly with a venue where people go to enjoy themselves and indulge their passions. ENO has an ambitious vision to develop the brand and we are delighted to be working with them to realise it.’

Current sponsorship deals with Veuve-Clicquot and Shaftesbury property investment group will not be affected by the expansion of its partnership programme.

The search for new corporate partners will enable ENO to become more accessible to the wider public in terms of both funding and recognition of the organisation. Previously ENO has successfully partnered with Sky Arts to reach a wider audience

Capitalize will work directly with ENO CEO Loretta Tomasi, and Nicole Newman and Vicky Eltringahm on the development and corporate sponsorship team. Garry Lace, co-founder of ad agency Beta, whom ENO recently named as director of brand and marketing, will also be closely involved.

This article was first published on prweek.com