Twitter adds former News Corp president Chernin to board
By Sarah Shearman, mediaweek.co.uk, Friday, 16 November 2012 11:51AM
Twitter has appointed media mogul and former News Corporation president Peter Chernin to its board as it seeks to strengthen its media and entertainment ties.
The micro-blogging platform announced Chernin's appointment via a tweet yesterday.
Chernin replaces former Twitter board member Mike McCue, chief executive and co-founder of personalised media app Flipboard.
The appointment comes as Twitter aims to boost ad sales of the platform and to explore media partnerships. Rather than compete with other media, Twitter maintains it works as a companion service.
Chernin joined News Corporation in 1989 and served as president and chief operating officer between 1996 and 2009. He helped launched US TV service Hulu and runs the film and TV production company Chernin Entertainment.
He also holds a board position at US digital music service Pandora.
Earlier this week, Chernin invested more than $10m (£6.3m) in Base79, the UK online video company that says it is YouTube's largest original programming partner in Europe.Follow @shearmans
This article was first published on mediaweek.co.uk
- Twitter would be 'poorer' without TV, according to UK sales boss Daisley
- News Corp Australia appoints UM, Mediacom and ZenithOptimedia
- Peter Chernin invests $10m in Kelvin MacKenzie's son's business
- News Corp appoints former executive Chase Carey as deputy chairman
- Murdoch names Chase Carey as News Corp number two
- Programme Evaluation Analyst Direct Recruitment £38,000 - £40,000 + bens, Central London
- Deputy Data Director Direct Recruitment £65,000 + bens, Central London
- Senior Analyst Direct Recruitment £45k + bens, London
- Data Strategist Direct Recruitment £50,000 - £65,000, Central London
- Data Planner/Account Director Direct Recruitment £45,000 + bens, London
Chronicles of Cannes – Day Two: The Redux
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.