Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
By Mark Banham, mediaweek.co.uk, Thursday, 15 November 2012 11:20AM
MTV EMA: hosted by supermodel and presenter Heidi Klum
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This article was first published on mediaweek.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.