VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Out and About 15 November
By Mark Banham, mediaweek.co.uk, Thursday, 15 November 2012 11:20AM
this week Out and About visits the MTV EMAs in Frankfurt, watches Spotify hog the limelight at the IPA Media Owner Awards and meets the7bras at The Sun quiz.
MTV EMA: hosted by supermodel and presenter Heidi Klum
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This article was first published on mediaweek.co.uk
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
