VIFF 'an open mind is advised' by TBWA\Vancouver
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Farrow & Ball reviews media account
By Nick Batten, campaignlive.co.uk, Friday, 16 November 2012 01:05PM
Farrow & Ball, the UK-based upmarket paint manufacturer, is reviewing its £2m international media planning and buying account.
Farrow & Ball: paint manufacturer is reviewing its media account
The review will include the UK, Western Europe and the US. There was no incumbent as the company previously handled its media planning and buying in-house.
The process is being overseen by the intermediary Creativebrief and is part of a move to broaden the audience reach of the brand.
The pitch process is believed to be at the chemistry meeting stage and it is understood that the brand's creative arrangements will be unaffected by the review.
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This article was first published on campaignlive.co.uk
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