VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Government clamps down on claims ads
By Parliamentary correspondent, campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
The Government is to tighten the rules for ads by claims management companies after growing criticism of aggressive marketing campaigns.
Claims ads…companies accused of preying on the vulnerable
The companies will no longer be able to say they are "regulated by the Ministry of Justice" in TV ads following complaints that they used this as a "badge of honour" to reassure consumers.
MPs warned the change would not go far enough and demanded a further clampdown on the companies, which are accused of preying on vulnerable people by offering to submit claims for personal injuries and the mis-selling of personal protection insurance against job loss.
Helen Grant, a justice minister, admitted that some companies were involved in "aggressive marketing techniques" that caused a "nuisance" for the public.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
