campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
M&C Saatchi won the pitch in a two-way shoot-out against Havas Worldwide, which, like M&C Saatchi, is a Pernod Ricard roster shop.
The appointment follows a process that began in July and involved conversations with non-roster agencies. Publicis will remain on the Pernod Ricard roster, working with brands such as Malibu and Chivas Brothers.
Ballantine’s uses Work Club for its digital activity and Vizeum for media buying.
Last year, Publicis launched a TV ad for the Scotch whisky brand to inspire consumers to "change their plan and leave an impression".
To support the campaign, Work Club created a video featuring a tattooist. A Facebook page allowed the public to interact with him and make decisions on his work.
This article was first published on campaignlive.co.uk
It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post…