VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Sanctuary Spa rolls out beauty ecommerce platform on YouTube
By Sarah Shearman, marketingmagazine.co.uk, Wednesday, 14 November 2012 09:20AM
Sanctuary Spa has revamped its YouTube presence to bolster sales, by using the video sharing site to sell its beauty products and build its brand online.
Sanctuary Spa: revamps YouTube channel
The company has created a series of My Spa videos featuring therapists from the London Spa, to offer viewers beauty advice. The films are available on a dedicated channel and cover topics such as Bridal Countdown and how to give yourself a mini-manicure at home. Each film features a product that viewers have the option to purchase by clicking through to The Sanctuary Spa's website.
The activity was created by Work Club, whose client PZ Cussons bought the Sanctuary for £75m in 2008.
YouTube introduced the ecommerce function four-years ago to offer opportunities for brands beyond brand-building and advertising.
Follow @shearmansThis article was first published on marketingmagazine.co.uk
Additional Information
Campaign Jobs
- Digital Research Manager Television provider. Elizabeth Norman International Negotiable, London
- PR Consultant - Central London - Brandig Agency Blue Skies Marketing Recruitment GBP25000 - GBP30000 per annum, London
- Senior Customer Marketing Manager Better Placed Recruitment £60000 - £70000 per annum + Car Allowance + Benefits , Leeds
- .net sitecore umbraco developer Premier Media 300-400 per day, London
- Graphic Designer Premier Media plus benefits, Leicester
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
10 Facebook milestones as its celebrates anniversary of IPO [infographic]
It has been just over a year this week since Facebook’s IPO and this infographic takes a timely look back at some of the milestones that the social network has racked up along the way.
