I'm a Celeb returns with 11.6 million viewers
'I'm a Celebrity...Get Me Out Of Here' returned to ITV with a peak audience of 11.6 million last night, giving it the biggest TV audience of the weekend, although it was down 200,000 from last year's opener.
According to unofficial overnight figures, the first show from the jungle with celebrities such as boxer David Haye and MP Nadine Dorries, kicked off with a peak audience of 11.6 million viewers across ITV1, ITV1 HD and ITV1 +1.
Last night’s peak audience comes in just short of the first episode last year, which attracted 11.8 million viewers across the three ITV1 channels, although the share for both shows' peak audience was 43% of TV viewers.
Over the course of last night’s show between 9pm and 10.30pm ‘I’m a Celeb' had an average audience of 10.25 million viewers across ITV1 and ITV1 HD, a 40.6% share. An additional 344,600 tuned in on ITV1 +1.
Last night’s average audience trounced 2011’s first episode of ‘I’m a Celeb’, which had an average audience of 8.9 million.
Other celebrities in this year’s ‘I’m a Celeb’ include ‘Birds of a Feather’ actress Linda Robson, comedian and actor Brian Conley, and former ‘EastEnders’ actress Charlie Brooks.
The BBC’s own celebrity talent show, ‘Strictly Come Dancing’, continued its winning streak by beating ITV’s 'The X Factor' in terms of average audience on both Saturday and Sunday nights this weekend.
‘The X Factor Results’ show last night, which brought the departure of District3, had an average audience of 8.88 million viewers, a 33.3% share, between 8pm and 10pm on ITV1 and ITV1 HD. An additional 185,400 watched the show on ITV1 +1.
Meanwhile, Fern Britton’s departure from ‘Strictly Come Dancing’ was seen by an average audience of 10.44 million viewers, a 40.4% share, between 7.15pm and 8pm across BBC One and BBC One HD last night.
On Saturday night, ‘Strictly Come Dancing’ had an average audience of 10.35 million across the standard and HD channels, while ‘The X Factor’ had an average audience of 8.12 million (or 8.41 million including ITV1+1).Follow @MaisieMcCabe
This article was first published on brandrepublic.com
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PR SAM-AD Financial Services, £33-35k #PR Blue Skies Marketing Recruitment GBP33000 - GBP55000 per annum, Benefits: benefits, London
- Business Director PFJ £60000.00 - £75000.00 per annum + Excellent Benefits, London
- Marketing Manager Adam Recruitment £35000 - £40000 per annum + car + bonus + benefits, Leicestershire
- Groovy & Grails Developer - £35k - Central London Digital Gurus £30000 - £35000 per annum + travel perks :), London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Twitter gives brands lead generation with new cards
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.