Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
By Sara Kimberley, campaignlive.co.uk, Thursday, 08 November 2012 08:00AM
New Grey London team...(l-R) Wright, Rayman, Jacovides
Rayman will report to the chief strategy officer, Lucy Jameson, with whom he worked at DDB. He was the integrated strategy director on the Volkswagen business at DDB before he moved to Adam & Eve in 2011.
In addition, Grey has appointed two creative directors, Michael Jacovides and Darren Wright, who will report to the executive creative director, Nils Leonard.
At Grey, Jacovides will work on Hugo Boss. He was most recently at Bartle Bogle Hegarty, where he was a creative and content director working on clients including Levi’s, Johnnie Walker, Audi and Burberry.
Wright will work on Lucozade at Grey. He joins from Wieden & Kennedy London, where he was a creative director for nine years, working on clients such as Pizza Hut, Nokia, Honda and The Guardian.
This article was first published on campaignlive.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.