campaignlive.co.uk, Thursday, 08 November 2012 08:00AM
The pressure group Fathers 4 Justice is promising to target Asda with a series of "turkey sit-ins" as part of an "occupy Asda" movement in protest at the supermarket’s Christmas advertising campaign. The pressure group believes the campaign, created by Saatchi & Saatchi, is "highly offensive and sexist" as it excludes fathers.
Frédéric Raillard, the executive creative director and co-founder of Fred & Farid, has been announced as the jury foreman of the 2013 D&AD Awards.
The Tesco-backed coffee shop Harris + Hoole has hired VCCP Share as its social media agency after a competitive pitch. VCCP Share will work with the coffee chain as it expands across the country.
The Youth Hostels Association has appointed the marketing agency The Hub to help ditch its dormitory image and put it back on the radar of 16- to 25-year-olds. The Hub will also relaunch six newly refitted YHA hotels.
MPG Media Contacts has hired Debra Isaacson, OMD’s business development director for Europe, the Middle East and Africa, as its managing partner, marketing. She replaces Emma Thwaite, who left earlier this year.
Hungry Man has signed the UK-based director Richard DeAragüés to its roster. DeAragüés’ recent 3D documentary film TT3D: Closer To The Edge was nominated for best documentary at the British Independent Film Awards.
Westland Horticulture, the gardening supplier, has appointed MWO to its advertising account after a pitch. The agency will now develop and launch a new positioning for the company through press and TV work.
Paul Dunthorne, Channel 5’s director of channels and operations and the former boss of parent group Northern & Shell’s adult TV arm, has been promoted to the position of chief operating officer. Dunthorne’s promotion follows the departure of Channel 5’s director of programmes, Jeff Ford.
Nuffield Health, the health service provider, has joined with IPC’s Marie Claire to run a print ad embedded with a near field communications tag in the December issue, giving readers access to additional content on their smartphones.
This article was first published on campaignlive.co.uk
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