The ad, which launches on TV tomorrow during ‘Coronation Street’, was inspired by the Christmas compilation album format.
Creative by Rainey Kelly Campbell Roalfe/Y&R is shot in the style of a music video that moves through five product scenes, including "cosy knitwear" and "stylish party outfits".
Five backing tracks feature, including a never-before released Rod Stewart cover of 'Have Yourself a Merry Little Christmas'.
This article was first published on campaignlive.co.uk
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.