Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
First look: Marks & Spencer's Christmas ad
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 06 November 2012 12:50PM
Marks & Spencer has gone for a music video approach for its Christmas ad, following up last year's effort featuring the 'X Factor' contestants.
The ad, which launches on TV tomorrow during ‘Coronation Street’, was inspired by the Christmas compilation album format.
Creative by Rainey Kelly Campbell Roalfe/Y&R is shot in the style of a music video that moves through five product scenes, including "cosy knitwear" and "stylish party outfits".
Five backing tracks feature, including a never-before released Rod Stewart cover of 'Have Yourself a Merry Little Christmas'.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Group Account Director - digital - financial brand - LONDON - £75k + bens Barker Graves Up to £75k + bens, Central London
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- SAE/Junior Account Manager Barker Graves £25-£26k, London
- Account Manager - Entertainment - South Bank - £30k + bens Barker Graves £30k + bens, Central London
- Digital Account Manager - website updates - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
