VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Anne Cassidy, campaignlive.co.uk, Thursday, 01 November 2012 11:40AM
Raphael Campos: joins R/GA from Fallon
Campos, who will report to the executive creative director, George Prest, has been a digital creative director at Fallon since April last year, working on accounts such as Orange and Cadbury.
Before Fallon, Campos was a design director at Glue London working on Bacardi, Toyota and Sony.
In the past, he has worked as a senior art director at Curious Group on clients including Dell and Adidas.
Unilever appointed R/GA as its global digital agency of record for its Rexona brand, known as Sure in the UK, in February. R/GA also works on other Unilever brands including Magnum, PG Tips and Marmite.
Prest said: "Raphael is a proven operator on both sides of the traditional/digital landscape. He's just the sort of person we need to help us drive our Unilever business forward."
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.