Aegis duo to share Asda digital task
By Katherine Levy, campaignlive.co.uk, Thursday, 01 November 2012 11:30AM
Carat and iProspect have won the £10 million consolidated digital media account for the supermarket chain Asda.
The Aegis agencies, which pitched for the work with a joined-up offering, beat WPP's MediaCom North in the final stage of the process.
The Walmart-owned supermarket launched a review in August to reduce the size of a digital media roster that included around 25 agencies.
Razorfish, the incumbent on the pay-per-click search, was involved in the pitch for the combined digital business. Carat, which also looks after Asda's £100 million offline account, was the incumbent on digital display media.
Carat will now be responsible for all of Asda's digital media activity including PPC, SEO, affiliates and display.
In March 2011, Carat captured the consolidated Asda media business when the £12 million regional media account was awarded to the agency. The regional account was previously held by Brilliant Media.Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- DRTV Media Buyer Elevator Recruitment £24,000 - 27,000 + commission + excellent benefits, Central London
- Direct Marketing Manager Stopgap £34000 - £35000 per annum, South East England
- Global Digital Planner PFJ £26000.00 per annum, London
Hey, businesses: ditch YouTube and Head over to Vine
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.