VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Hovis launches tactical Halloween campaign
By John Reynolds, campaignlive.co.uk, Wednesday, 31 October 2012 04:21PM
Hovis has launched a tactical Halloween print and outdoor campaign promoting its Hovis Seven Seeds loaf, which marks the first work undertaken by its new advertising agency JWT London.
Hovis: Halloween-themed campaign promotes its Seven Seeds loaf
The Halloween-themed ad campaign promotes its recently relaunched Hovis Seven Seeds loaf.
The creative features the Halloween pumpkin which is in the process of having its seeds removed – something the pumpkin it is not very happy about.
As the Hovis Seven Seeds loaf is baked using pumpkin seeds, the ad features the line, "One of the Seven Seeds". The aim of the creative is to reinforce the healthy addition and delicious taste and texture of the Seven Seeds loaf.
The campaign launched this week and will run throughout the UK. The 'Pumpkin' activity is the first creative work produced by JWT London for Hovis since it won the advertising account for the brand earlier this year.
JWT is also responsible for Premier Foods sister brands, Mr Kipling and OXO.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Digital Account Director Purple Consultancy £250 - £275 per day, London
- Marketing Campaign Manager - 12 month contract Blue Skies Marketing Recruitment GBP28000 - GBP33000 per annum, Benefits: 10% Bonus, Slough
- Ad operations - Campaign Manager Digital Gurus £20000 - £35000 per annum + Bonus, City of London
- Resource Manager Blue Skies Marketing Recruitment GBP40000 - GBP45000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Safeguarding generation XXX
For anyone who grew up during the 70’s and 80’s, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed.
