VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
campaignlive.co.uk, Monday, 29 October 2012 04:48PM
We take a look at the highs and some people's lows throughout the evening, which saw agencies such as BBH, AMV BBDO and Adam & Eve/DDB scoop top awards.
This article was first published on campaignlive.co.uk
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.