campaignlive.co.uk, Monday, 29 October 2012 04:48PM
We take a look at the highs and some people's lows throughout the evening, which saw agencies such as BBH, AMV BBDO and Adam & Eve/DDB scoop top awards.
This article was first published on campaignlive.co.uk
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.