My Wardrobe to ditch menswear offering
By Matthew Chapman, marketingmagazine.co.uk, Monday, 29 October 2012 09:45AM
Online retailer My Wardrobe.com is reportedly ditching its menswear offering next year as part of plans to focus on its international expansion.
My Wardrobe.com: reported to be dropping its menswear offering
Menswear brands are being contacted to explain the shift in strategy that will be rolled out from spring of next year, according to Drapers.
The menswear brands currently sold by My Wardrobe include Barbour, Belstaff and Folk.
It is understood the five-strong menswear team, which is headed by buying manager Lee Douros, will leave My Wardrobe over the next three to four months.
The news of My Wardrobe dropping its menswear offering to focus on expansion into Germany and the US comes as British fashion retailer Jack Wills drops its Aubin & Wills sister brand in order to invest in growing its business overseas.
David Worby, chief executive at My Wardrobe, said the retailer would now focus on its heartland womenswear ranges, because they were the areas that would make a difference to the business.
British retail brands are increasingly seeking to grow sales in online markets to offset slow growth in Britain.
Asos recently saw sales rise 38% to £538m for its financial year, with UK sales up 10% to £205m and international sales rocketing 64% to £333m.
Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Business Development Manager Dynamic New Alliances £30000.00 - £40000.00 per annum + Bonus, City of London
- Junior Data Planner Gabriele Skelton £30000 per annum, London
- Head of Communications and Engagement Morgan Hunt £300 - £340 per day, Essex
- SEO Manager - Global Financial Brand - £45-55K - London Propel £45000 - £55000 per annum, City of London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
