VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Out and About 18 October
By Mark Banham, mediaweek.co.uk, Thursday, 18 October 2012 02:29PM
This week Out and About chases zombies with Nuts, talks shop with Be Viacom, gets team building with Vizeum in Manchester, says OMG! with Yahoo at Westfield and goes Russian with IPC Media's Wallpaper.
Skyfall: Ocean Outdoor wraps the IMAX in Waterloo
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This article was first published on mediaweek.co.uk
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All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.
