Barclays appoints Rapp for £11m DM
Barclays has consolidated its £11 million UK consumer DM account into Rapp.
The agency won the business after a competitive pitch that kicked off last month, handled by the Barclays procurement department.
Barclays previously used a roster of agencies across its DM activity, including Balloon Dog, Soho Square, Teamspirit and VCCP me. In September 2010, Havas EHS landed Barclays' consumer-facing DM business.
Rapp, which previously worked on the Barclaycard chunk of the business, will now oversee the company's entire DM account.
Barclays' global digital review, which is being run separately, is still ongoing. The brief covers digital advertising across Barclays' entire business.
Barclays spends more than £11 million on direct mail and digital, according to Nielsen.
Bartle Bogle Hegarty and Maxus, which handle advertising and media respectively, are unaffected.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PR SAM-AD Financial Services, £33-35k #PR Blue Skies Marketing Recruitment GBP33000 - GBP55000 per annum, Benefits: benefits, London
- Business Director PFJ £60000.00 - £75000.00 per annum + Excellent Benefits, London
- Marketing Manager Adam Recruitment £35000 - £40000 per annum + car + bonus + benefits, Leicestershire
- Groovy & Grails Developer - £35k - Central London Digital Gurus £30000 - £35000 per annum + travel perks :), London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Twitter gives brands lead generation with new cards
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.