Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Anne Cassidy, campaignlive.co.uk, Friday, 12 October 2012 10:09AM
Alison Hoad and Ben Kay
Ben Kay, the joint chief executive alongside Hoad, becomes sole chief executive of the agency.
Hoad continues her client responsibilities but takes a step back from the day-to-day running of the agency and will work a four-day week in order to spend more time with her family.
Kay and Hoad were promoted to joint chief executives of the agency in September last year, following the departure of the former chief executive Richard Exon.
Hoad was promoted from the position of vice-chairman, and Kay, from chief strategy officer, working alongside the RKCR/Y&R founder and chairman, Mark Roalfe.
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…