Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Goodfellas readies Superiore TV activity
By Nick Batten, campaignlive.co.uk, Friday, 12 October 2012 09:59AM
Goodfellas is rolling out a TV campaign on Saturday aimed at adult diners who want a restaurant-quality pizza in the comfort of their own homes, as part of a £1m marketing push for its new Superiore range.
The ad, created by Mother, will be similar to Goodfellas' Scoop pizza campaign but will include a five-second end frame with a voiceover that highlights the recently launched Superiore pizza.
The TV campaign kicks off this Saturday and will run for four weeks, supported by 10-weeks of in-store activity.
MediaCom was the media agency for the campaign.
In 2010, Northern Foods reported that a £5m ad campaign it ran for Goodfellas had contributed to a £9.5m first-half financial loss.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Account Manager - Gaming Brand PFJ £30000.00 - £35000.00 per annum + Excellent benefits, London
- Senior Broadcast Manager PFJ £38000.00 - £45000.00 per annum + Excellent benefits, London
- New Business Director Dynamic New Alliances £0.00 per annum, Berkshire
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
Yahoo set to announce $1.1bn to buy Tumblr on Monday
AllThingsD is reporting that last week’s rumoured deal that would see Yahoo pay as much as $1bn buy Tumblr is set to become a reality and will be announced officially on Monday.
