VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Goodfellas readies Superiore TV activity
By Nick Batten, campaignlive.co.uk, Friday, 12 October 2012 09:59AM
Goodfellas is rolling out a TV campaign on Saturday aimed at adult diners who want a restaurant-quality pizza in the comfort of their own homes, as part of a £1m marketing push for its new Superiore range.
The ad, created by Mother, will be similar to Goodfellas' Scoop pizza campaign but will include a five-second end frame with a voiceover that highlights the recently launched Superiore pizza.
The TV campaign kicks off this Saturday and will run for four weeks, supported by 10-weeks of in-store activity.
MediaCom was the media agency for the campaign.
In 2010, Northern Foods reported that a £5m ad campaign it ran for Goodfellas had contributed to a £9.5m first-half financial loss.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Account Manager Purple Consultancy £27000 - £35000 per annum, London
- Senior Digital Project Manager Purple Consultancy £45000 - £50000 per annum, London
- Senior Account Manager Purple Consultancy £32000 - £38000 per annum, London
- Account Director Purple Consultancy £45000 - £65000 per annum, London
- Account Manager Purple Consultancy £24000 - £28000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
