Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
By Mark Banham, mediaweek.co.uk, Thursday, 11 October 2012 12:37PM
The celebrities gather for the IPC Media Look Show
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This article was first published on mediaweek.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.