JCDecaux digitises Cromwell Rd sites
By Nick Batten, campaignlive.co.uk, Thursday, 11 October 2012 10:45AM
JCDecaux is digitising all of its poster sites on Cromwell Road, one of the most sought-after stretches of outdoor estate in the UK.
JCDecaux: Cromwell Road site
The revamped sites, called 'The Cromwell Road Digital Gateway', will launch before the end of the year. They comprise seven new digital billboards in addition to the existing digital locations: the Cromwell Road i and the Cromwell Road Digital.
Spencer Berwin, the managing director, sales, at JCDecaux, said: "Cromwell Road is the Coronation Street and The X Factor of outdoor advertising and the home of the most iconic outdoor campaigns of all time.
"The Cromwell Road Digital Gateway will transform the creative opportunities for brands, using the latest digital technology to usher in a new era in outdoor advertising in this prime outdoor space."
The company claims that the new sites will reach an affluent, upmarket audience of 2.3 million people every two weeks.
Follow @nickbatten2This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Business Development Manager Fill Recruitment Ltd c£37k + generous bonus , Hampshire, Winchester
- Ecommerce Marketing Manager Michael Page Digital GBP35000 - GBP50000 per annum, Guildford
- Senior Digital Executive London Michael Page Digital GBP30000 - GBP35000 per annum, London
- Online Marketing Assistant Michael Page Digital GBP9 per hour, Hemel Hempstead
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
