Engine nets Amira launch campaign
By Sara Kimberley, campaignlive.co.uk, Thursday, 11 October 2012 10:35AM
Amira Group, India's largest privately owned rice company, has appointed Engine to handle a multi-million-pound campaign to launch the brand in the UK.
Amira: multimillion-pound launch campaign will break in early 2013
Engine won the business after a pitch. Partners Andrews Aldridge will lead the account, working alongside its sister Engine shops Engine Strategy and Mischief.
The campaign, which will break at the beginning of 2013, is likely to include TV, press, online, PR, social media and in-store work.
Amira, which is set to rival brands such as Tilda, will introduce a range of premium products that will be sold in major UK retailers.
The UK launch comes as the company looks to extend its presence from 25 markets, including the US, South Africa and Singapore, to 50 in the next five years.
Rob Mesure, the president of Amira in Europe, said: "Engine match the aspiration of the Amira Group and we are proud to welcome their expertise and commitment."
Follow @SaraKimberleyThis article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ad technology Platform Account Director Ultimate Asset £60000 - £70000 per annum + +comm+stock, London
- Senior Sales Manager Ultimate Asset £55000 - £60000 per annum + +50%+bens, London
- Ad technology Platform Account Director Ultimate Asset £60000 - £70000 per annum + +comm+stock, London
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
