By Campaign staff, campaignlive.co.uk, Thursday, 11 October 2012 10:30AM
The agency has been tasked with delivering a strategic plan for creative digital retail and brand messaging for both brands, which are owned by the Avis Budget Group.
Beta will handle web, e-mail and display, as well as looking at new opportunities in the digital space.
Regan Anderton, the digital planning director at Beta, said: "We look forward to exploring the strategic opportunities and differences between the Avis and Budget brands, while continuing to focus on the trusted service that both of them offer to their clients."
The appointment follows the merger of Beta and the CRM and digital specialist BEC, which was set up by Chris Barraclough, last month. Beta acquired BEC for a nominal sum and the new agency absorbed BEC's seven staff and trades under the Beta name.
This article was first published on campaignlive.co.uk
It’s National Kissing Day, as if you didn’t know. And to celebrate, instead of kissing each other, the lingerie company Curvy Kate has developed a new microsite. Using a scientific formula, otherwise known as the Twitter API, Curvy Kate has looked at who you follow and your tweets to determine who you should be kissing.