Agency: JWT, New York
Campaign Work, Tuesday, 09 October 2012 11:10AM
The Pocket Art Gallery app was commissioned by the Great British Art Debate, a partnership between Tate Britain, Tyne & Wear Archives & Museums, Norfolk Museums & Archaeology Service and Museums Sheffield.
Users can curate their own virtual art using an augmented-reality function by looking through their iPhone camera, taking a photo of a work of art and sending it to a map – for example, a shot of Sir John Everett Millais’ Ophelia placed by the Thames.
The app also provides information about the artist, the history of the piece and the subject depicted.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.